On a cold winther day (minus 5 degrees) 4 bodypainted people ran down Strøget (the main shopping street in the city of Copenhagen) each looking for an IRC Radio in their color.

The commercial was launched with a competition on IRC facebook page “Color your radio” meaning to communicate that the radio can be found in 23 different colors

IRC would like to thank our brave team of bodypainted models (Asger Nielsen, Alex Abrahamsen, Sandra Dollerup & Frederikke Nørregaard) who ran around naked in the street for 4 hours.

Also we would like to thank everyone who participated in the competition.